Profile

The global Halal food market is becoming one of the fastest growing market segments. Halal food refers to items that are permissible for consumption. In the past, the consumption of Halal food was focused in regions that had a predominant Muslim population. However, this has significantly changed in recent years. Halal food has been extended to non-Muslim economies, where Halal food has become the new benchmark as a safe and hygienic form of food.

AL Haddad was founded as a regulatory and food & beverage distributor and proud provider of the highest-quality Halal food products in Malaysia. Based in Penang, we are driven by our enthusiasm for community, our commitment to integrity, and our devotion to quality. From day one, our focus has revolved around the needs of Halal consumers and other customers who seek healthy and high-quality products and is governed by our allegiance to Halal consumables and the principles of quality health assured preparation.

Our commitment to serving the Halal consumers remains our guiding principle from the day we started till today, and beyond.

We follow strict compliance guidelines and demand excellence in the quality of our products and the compassion of our services. Our strong work ethic – coupled with our adherence to environmental issues – results in a culture of continuous enhancement that aimed at excellent customer service, unsurpassed professional reliability, and superior quality of product—values that are all aimed at providing the highest level of satisfaction to our customers and our community.

We treat every individual in our community as part of our family, and that approach is also indicative of how we have been able to develop and build an elaborate network of American distributors and retailers. At AL Haddad, affordable, high-quality Halal food is our passion, and we are adamant about our responsibility to provide everyone in the Halal consumers with the food products and personable service they deserve.

Our wide and healthy product ranges cover wide type of products that include:

Healthy and nutritious beverages
-Goat’s milk
-Arabic Coffee
-Soy Milk
-Healthy supplements and natural oils
-Omega 3 Fish
-Oil Blackseed
-Oil Evening Primrose
-Oil Virgin Coconut
-Oil Extra Virgin Coconut
-Oil Extra Virgin Olive
-Oil Grapeseed

Oil Personal Care Products
-Goat’s Milk Soap
-Bar Nazif Toothpaste
-Health Supplements
-Beauty Products

Cleaning Products

Car Engine Oil

Malaysia’s food and beverage sector is increasingly sophisticated and influenced by health and convenience trends. Consumer awareness of nutrition value and food fortification for healthcare has created the demand for functional, minimally processed fresh, organic and natural foods.

The country has grown from strength to strength from servicing merely the domestic market to catering to a wider marketplace not only comprising the Muslim diaspora but also other consumers worldwide. In the ASEAN region, Malaysia is the undisputed leader in halal trade and industry, and has gained global recognition for its efforts to facilitate the development of halal industry and trade. These include works in areas such as accreditation, certification, R&D, and dedicated halal shipping service.

Thanks to the sustained efforts of the government and strong public-private sector cooperation to promote halal industry in Malaysia, the country has been recognised as a business and trading centre for halal items of some significance. This is evidenced by the growing volumes and value of the production and trade of halal products in Malaysia.